Activision has proclaimed Call of Duty: Black Ops the biggest entertainment launch in history. According to the company, initial Black Ops sales beat those Modern Warfare 2. First day sales in the US and UK totaled more than $360 million.
Black Ops sold around 5.6 million copies in North America and England, where Call of Duty: Modern Warfare 2 sold a piddly, 4.7 million copies last year.
As you'd probably expect, Activision is happy about these sales figures. Bobby Kotick said, “There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million." I heard he was lighting a cigar with a hundred dollar bill while he said it, too.
And as we all know, video games > all other entertainment.
Were you one of the million who picked this game up on its opening couple days of release?
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